Aidai Chochunbaeva was raised in Kyrgyzstan by her grandmother, a skilled artisan and has been crafting nomadic traditional household items such as rugs, hats, bags, slippers, toys and traditional straw dolls since she was 7 years old.

Aidai’s innovation of combining felt patterns with silk/cotton fabrics into one product has quickly turned into a tradition.

Upon receiving two diplomas in art and design using Kyrgyz traditional techniques in textiles, Aidi formed a group of 3 artisans and taught them how to produce scarves and other accessories out of felt and silk. She has since expanded her workshop in Bishkek, and now employs 5 artisans, 4 women and one man. Her products have been certified by the UNESCO (United Nations Educational, Scientific and Cultural Organization) Award of Excellence.

Using only natural fabrics and raw materials, Aidai strives to make a better life for the artisans she employs while bringing high quality handmade products to those that purchase these traditionally made accessories.

Aidai shares her workshop's products through CACSA TRADE, which was established to help crafts people of Central Asia, advancing women-entrepreneurs by providing communication links, marketing support, product development training, sales opportunities, and the revival of craft culture and indigenous skills.