Jared N. Miller, founder of Keza entered Rwanda in March 2006 with the goal of developing businesses for women aspiring to break out of poverty and donor dependency. Shortly after arriving, he met a group of 37 women, determined to work their way out of poverty and oppression with a hope of becoming proud artisans and mothers rather than a tragic story that inspires charity.  

Keza, whose name means "beautiful" in Kinyarwanda, is a couture fashion label and business development firm located in East Africa. They develop African fashion businesses and work to elevate social responsibility standards of the international fashion industry.

Keza brings designers from around the world to teach African artisans how to create high quality fashion goods. They provide them with quality control systems, assembly lines, and product manuals that enable them to consistently create avant-garde fashion.

KEZA sustains itself through the sales of products. In addition to providing free development service to artisans, they give 10% of their profits to the KEZA Foundation, which provides funding for equipment, facilities, and tools for the artisans. When needed, it also provides funding for school fees for their children and family health care in order to create an environment conducive for doing business.

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