Our Team

Board of Directors

Stacey Horowitz

Stacey is a talented multi-media artist specializing in commissioned paintings and jewelry. She received her Bachelor of Arts in Journalism from the University of Wisconsin, Madison. Her extensive background encompasses years in the creative and promotional departments of advertising agencies (clients included Electronic Arts, Jessica McClintock, and Sun Microsystems); and in the wholesale consumer products industries as a manufacturer’s representative (Olga Lingerie, Birkenstock, and Aveda).

As Stacey approached age 50, she felt a stronger need than ever to make a difference in the world, and wanted to do so on a global scale. On a family vacation to Peru, she met many mothers who were living in poverty.  She realized but for an accident of birth, she could have been any one of these women, and that as mothers they shared many basic needs and desires for their children: to feed, shelter and educate them, however for them, those basic needs were much harder to achieve. Stacey felt compelled to create a business model in which she could help those less fortunate, both here and abroad. And so, in 2009, Shopping for a Change was born, and went live in September 2010.

Abbe Braitman

As a microbiologist, Abbe gained basic research and clinical research experience at The Wistar Institute and Bristol-Myers Squibb. While her children were young, she continued working independently as a clinical research scientist. Abbe recently went back in school to pursue her teaching credentials and began a new career as a Middle School science teacher. Abbe is proud to be a donor and volunteer in many community service events aiding medical research and education on both a local and global scale. She is passionate about cleaning up the environment and helping people around the world attain a better life. Through her teaching, Abbe is hoping to inspire young teens to care about their health, their environment and the amazing world of science beyond. She also hopes to eventually take that message to other cultures one village at a time as we all make a collective impact on the world. Abbe received her Bachelor of Science in Microbiology from the Pennsylvania State University, University Park, PA.


Kenneth Horowitz

Ken, Stacey’s husband, has been the unwaivering support behind Stacey’s development of Shopping for A Change®. Having rubbed elbows with the cultures of many countries over the years, Ken shares Stacey’s passion for travel and for making a positive global impact. He is a practicing attorney with his own law firm, specializing in Estate Planning and Real Estate law. Ken frequently speaks on estate planning for brokerage firms (including Morgan Stanley, Smith Barney, UBS), and insurance companies (Metlife Investors and their clients). He addresses both their individual clients as well as their corporate clients such as Cisco, Applied Materials, Texas Instruments, Nortel, and Lockheed.

Ken is the Legal Advisor on planned giving at Peninsula Temple Sholom, and past board member of Ronald C. Wornick Jewish Day School. He also sat on the Planned Giving counsel for Lucille Packard Children’s Hospital. Ken received his Bachelor of Arts in Political Science, University of California, Berkeley. He has a Masters of Science in Taxation and Juris Doctorate from Golden Gate University, San Francisco, CA. Ken’s analytical skills provide the backbone of viability to our entire organization.


Caroline Huo 

Caroline’s background combines a kaleidoscope of experiences. Her career with Prudential Preferred Financial Services began in 1993.  With the technology boom, she joined a leading Bay Area IT Consulting firm where she managed teams of IT consultants for companies such as Visa International, Franklin Templeton and Adobe Systems. 

When her daughter was born, Caroline co-founded and was CEO of ImagineUs! LLC.  ImagineUs! developed innovative children's products which won numerous and prestigious design awards, and were featured nationally on CBS This Morning as well as in Parenting Magazine and other publications. ImagineUs! clients included Toys R Us, Babies R Us, The Right Start, Buy Buy Baby and more. This wide breadth of experience has led her to her true love, real estate sales and development.

Caroline Huo is proudly affiliated with Keller Williams Peninsula Estates and is a member of Keller Williams Luxury Homes International. Prior to her affiliation with Keller Williams, Caroline ranked in the top 1-3% of over 45,000 NRT/Coldwell Banker agents worldwide. 

Active her community, Caroline values the importance in public service. Along with the exciting opportunity to really make a difference through Shopping For A Change®, she contributes her time and funds to The American Cancer Society, The Leukemia and Lymphoma Society, Operation Smile, The American Red Cross, Habitat for Humanity and various local shelters and community programs.


David Holland

David has over 25 years of public accounting experience. David's areas of expertise include: individual, trust, and estate planning and compliance; compensation, stock option and benefit planning; business formation, taxation, and financial reporting. Among the industries he has served extensively are manufacturing, investment advisors, professional service related industries, construction and development, interior design firms, and non-profit organizations. He holds a Bachelor of Arts from Utah State School of Accountancy and is a member of The California Society of Certified Public Accountants.


Elizabeth Stolrow

Elizabeth holds a BA in Economics and Management from Beloit College and an MBA from the University of Chicago, Booth School of Business. She also earned Executive Management Certifications in Marketing Strategy, Innovation and Entrepreneurship from the Harvard Business School.

Having spent 20 years in new product development and marketing for some of the world’s leading Fortune 500 companies, Elizabeth made a deliberate decision to pursue a career in real estate. In doing so, she is thrilled to combine her education, her love of marketing and her passion for all things home and family. 

She is firm believer in giving back and is particularly passionate about women and children. As a cancer survivor, Elizabeth is inspired by a love of life and deep gratitude for all that we are given.


Avi Horowitz

Avi manages strategic growth development for Upload VR in San Francisco. Prior to Upload he was a student at Brandeis University in Waltham, MA, and interned at the Small Business Administration in Washington DC. Avi assists with website design, marketing materials, photography, and is our in-house technical guru.  He shares his strong sense of fashion and marketing savvy, and helps keep us in tuned with todays young adults. 




 Larry Braitman 

Larry is an experienced, corporate tax attorney turned internet entrepreneur. As an online advertising pioneer, Larry has played many roles in the business world (including founder, CEO, COO, product marketer, business developer, financial advisor and angel investor). His involvement in the creating, building, and eventual public offering or sale of several innovative organizations (including Flycast Networks, Adify, Flixster and AdNectar) provides a tremendous resource to our young organization.

Larry is active in several non-profit groups, serving on the Board of the North Peninsula Jewish Campus, and on the Leadership Council for Franklin & Marshall College. He received his Bachelor of Arts in Psychology from Franklin & Marshall College, Lancaster, PA and his Juris Doctorate from Georgetown Law School, Washington, DC.


 Sue Monhait

Both an entrepreneurial passion and the spirit of giving back run deep with Sue. She is currently the President/Owner of her second and third businesses, The Ribbon Print Company, and the host of podcast Gift Biz Unwrapped. The Ribbon Print Company provides equipment and consultation allowing businesses of all sizes to brand themselves and their products by offering customization through ribbon printing. And her podcast focuses on providing valuable insight into the gift industry.

Sue has traveled extensively to such places as Africa, China, Peru, and India. “Seeing the plight of these people … you can’t help but feel drawn to help in some way. All we take for granted in our part of the world is a life and death struggle for many elsewhere.”

Sue’s corporate experience consists of over 20 years in sales and strategic marketing working with businesses such as McDonalds, Pizza Hut, Osco Drug/Savon, and numerous smaller organizations. She is currently President of the Highland Park, IL Chamber of Commerce and a speaker at the National Gift Basket Convention.

Sue's most recent endeavor is as host of Gift Biz Unwrapped, an audio podcast where listeners gain valuable insight into the gifting industry.


Daniela Gasparini


Daniela is a freelance consultant. She has previously worked as Executive Vice President at Bonnie J. Addario Lung Cancer Foundation (BJALCF), San Francisco, California. She has held positions as Director of Major Gifts at Sequoia Hospital Foundation in Redwood City, California; Vice President of Business Development, Bay Area Bank; Executive Director of Sequoia YMCA; and former Mayor and City Councilmember of Redwood City. Daniela is a board member on the Boys and Girls Clubs of the Peninsula, and Peninsula TV. She is an honorary board member of Sequoia Awards and HIP Housing. She has been named Business Woman of the Year in Redwood City/San Mateo County, and has been inducted into the Women’s Hall of Fame San Mateo County. She received her Bachelor of Science from California State University, East Bay.

Daniela is always the first in line when it comes to helping those less fortunate, and works tirelessly to help bring about positive change where ever needed. Her business, fundraising, organizational and political skills provide the structure necessary for the success and growth of Shopping For A Change®.



Shopping for a Change relies upon the ongoing support of dedicated volunteers throughout the year including student interns, and those who assist with live events, and specialized projects. 

Saranya Chandrasekaran

Saranya is a self taught creative visual artist who loves to play with colors in a variety of media like watercolors, acrylics, illustrations, graphic design and photography. She juggles between her full time job of being a new mom, a career in the consumer electronics industry and her artistic endeavors. Her artwork is trademarked under the name - Bleumayil. Right from her childhood, she has had a deep interest in giving back to the community and taken part in local volunteering drives in the areas of education, women and kids with special needs. We are blessed to have Saranya as an ongoing volunteer, sharing her time and creative talents to designing the ever-changing slide show on our home page each month.