By introducing a higher level of technology to female artisans in Africa, Soko presents a platform that allows these artistic entrepreneurs to more effectively participate in international trade. Co-founded in 2012 by Ella Peinovich, Gwendolyn Floyd, and Catherine Mahugu, Soko adopted a “by the women, for the women attitude”, and has dedicated itself to helping women claim better economic equality. Originally, women would produce 60-80% of Africa’s cotton goods, but only received 10% of the income. With Soko’s help, artisans are able to directly access the market to sell their goods through the use of a mobile phone. This process cuts out the middlemen in such transactions, and increases profits for the women. Soko’s work not only rewrites business narratives, but also transforms these women into role models and mentors for other aspiring businesswomen. Currently, the Soko designs we carry are handcrafted by artisans in Kenya.
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