Mailing address:

951 Mariners Island Blvd.

Suite 240

San Mateo, CA 94404


Mon-Fri, 9am-5pm PT

A Message From Stacey

Dear SFAC Friends,

Shopping for a Change® is the result of a life altering “aha” moment. While traveling through Ecuador and Peru during winter break 2008-2009, I realized that had I been born elsewhere, I could have been any one of the impoverished women I met, struggling to support their families. Aspiring to make a difference in the lives of such women and others like them around the world, I developed our unique business model, providing trade not aid, and affording us the ability to help both domestically and abroad. Shopping for a Change launched in September 2010.

Our nonprofit’s model is threefold: to provide sustainable employment, to fund community improvement projects in our artisan communities, and to help support U.S. based nonprofits as well. After all, there are those who need help right here in the United States too.

Every time you shop with us, your purchase:

  • helps to feed, clothe, shelter and educate the families of thousands of artisans (predominantly women), and those employed through social enterprises around the world  

  • helps fund community improvement projects abroad in their various communities with a focus on clean water, health care and education       

  • and directs proceeds from your purchase to the U.S.–based nonprofit of your choice
  • Thanks so much for going Shopping for a Change, empowering others, transforming lives!

    Warm Regards,

    Stacey Horowitz

    Founder | CEO

    Shopping For A Change is a 501 (c)3 nonprofit organization

    In 2013, Stacey's work was recognized with the prestigious

    Jefferson Award for Public Service

    The Team

    Abbe Braitman, Board of Directors

    As a microbiologist, Abbe gained basic research and clinical research experience at The Wistar Institute and Bristol-Myers Squibb. While her children were young, she continued working independently as a clinical research scientist. Abbe recently went back in school to pursue her teaching credentials and began a new career as a Middle School science teacher. Abbe is proud to be a donor and volunteer in many community service events aiding medical research and education on both a local and global scale. She is passionate about cleaning up the environment and helping people around the world attain a better life. Through her teaching, Abbe is hoping to inspire young teens to care about their health, their environment and the amazing world of science beyond. She also hopes to eventually take that message to other cultures one village at a time as we all make a collective impact on the world. Abbe received her Bachelor of Science in Microbiology from the Pennsylvania State University, University Park, PA.

    Kenneth Horowitz, Board of Directors

    Ken, Stacey’s husband, has been the unwaivering support behind Stacey’s development of Shopping for A Change®. Having rubbed elbows with the cultures of many countries over the years, Ken shares Stacey’s passion for travel and for making a positive global impact. He is a practicing attorney with his own law firm, specializing in Estate Planning and Real Estate law. Ken frequently speaks on estate planning for brokerage firms (including Morgan Stanley, Smith Barney, UBS), and insurance companies (Metlife Investors and their clients). He addresses both their individual clients as well as their corporate clients such as Cisco, Applied Materials, Texas Instruments, Nortel, and Lockheed.

    Ken is the Legal Advisor on planned giving at Peninsula Temple Sholom, and past board member of Ronald C. Wornick Jewish Day School. He also sat on the Planned Giving counsel for Lucille Packard Children’s Hospital. Ken received his Bachelor of Arts in Political Science, University of California, Berkeley. He has a Masters of Science in Taxation and Juris Doctorate from Golden Gate University, San Francisco, CA. Ken’s analytical skills provide the backbone of viability to our entire organization.

    Caroline Huo, Board of Directors

    Caroline’s background combines a kaleidoscope of experiences. Her career with Prudential Preferred Financial Services began in 1993.  With the technology boom, she joined a leading Bay Area IT Consulting firm where she managed teams of IT consultants for companies such as Visa International, Franklin Templeton and Adobe Systems.

    When her daughter was born, Caroline co-founded and was CEO of ImagineUs! LLC.  ImagineUs! developed innovative children's products which won numerous and prestigious design awards, and were featured nationally on CBS This Morning as well as in Parenting Magazine and other publications. ImagineUs! clients included Toys R Us, Babies R Us, The Right Start, Buy Buy Baby and more. This wide breadth of experience has led her to her true love, real estate sales and development.

    Caroline Huo is proudly affiliated with Keller Williams Peninsula Estates and is a member of Keller Williams Luxury Homes International. Prior to her affiliation with Keller Williams, Caroline ranked in the top 1-3% of over 45,000 NRT/Coldwell Banker agents worldwide.

    Active her community, Caroline values the importance in public service. Along with the exciting opportunity to really make a difference through Shopping For A Change®, she contributes her time and funds to The American Cancer Society, The Leukemia and Lymphoma Society, Operation Smile, The American Red Cross, Habitat for Humanity and various local shelters and community programs.

    Elizabeth Stolrow, Board of Directors

    Elizabeth holds a BA in Economics and Management from Beloit College and an MBA from the University of Chicago, Booth School of Business. She also earned Executive Management Certifications in Marketing Strategy, Innovation and Entrepreneurship from the Harvard Business School.

    Having spent 20 years in new product development and marketing for some of the world’s leading Fortune 500 companies, Elizabeth made a deliberate decision to pursue a career in real estate. In doing so, she is thrilled to combine her education, her love of marketing and her passion for all things home and family.

    She is firm believer in giving back and is particularly passionate about women and children. As a cancer survivor, Elizabeth is inspired by a love of life and deep gratitude for all that we are given.

    David Holland, Board of Directors

    David has over 25 years of public accounting experience. David's areas of expertise include: individual, trust, and estate planning and compliance; compensation, stock option and benefit planning; business formation, taxation, and financial reporting. Among the industries he has served extensively are manufacturing, investment advisors, professional service related industries, construction and development, interior design firms, and non-profit organizations. He holds a Bachelor of Arts from Utah State School of Accountancy and is a member of The California Society of Certified Public Accountants.

    Avi Horowitz, Board of Directors

    Avi has been active an active contributor to the development and success of Shopping for a Change since its inception. Avi brings a unique perspective to our board as our youngest member, and as a result of his work experience as an Innovation Specialist with the Small Business Administration in Washington D.C., and his position handling Strategic Partnerships and Business Development with Upload, Inc.. Avi studied Business and Political Science at Brandeis University in Massachusetts.

    Michelle Lievense, Social Media & Marketing Director

    Michelle is a marketing strategist, writer, and educator. For over a decade, she's been helping budding and established small businesses, social enterprises, and non-profits. She helps them tell their stories, compete in landscapes that favor big business, and grow and mobilize loyal customer followings to inspire social action.

    Daniela Gasparini, Advisory Board

    Daniela is a freelance consultant. She has previously worked as Executive Vice President at Bonnie J. Addario Lung Cancer Foundation (BJALCF), San Francisco, California. She has held positions as Director of Major Gifts at Sequoia Hospital Foundation in Redwood City, California; Vice President of Business Development, Bay Area Bank; Executive Director of Sequoia YMCA; and former Mayor and City Council member of Redwood City. Daniela is a board member on the Boys and Girls Clubs of the Peninsula, and Peninsula TV. She is an honorary board member of Sequoia Awards and HIP Housing. She has been named Business Woman of the Year in Redwood City/San Mateo County, and has been inducted into the Women’s Hall of Fame San Mateo County. She received her Bachelor of Science from California State University, East Bay.

    Daniela is always the first in line when it comes to helping those less fortunate, and works tirelessly to help bring about positive change wherever needed. Her business, fundraising, organizational and political skills provide the structure necessary for the success and growth of Shopping For A Change®.

    Larry Braitman, Advisory Board

    Larry is an experienced, corporate tax attorney turned internet entrepreneur. As an online advertising pioneer, Larry has played many roles in the business world (including founder, CEO, COO, product marketer, business developer, financial advisor and angel investor). His involvement in the creating, building, and eventual public offering or sale of several innovative organizations (including Flycast Networks, Adify, Flixster and AdNectar) provides a tremendous resource to our young organization.

    Larry is active in several non-profit groups, serving on the Board of the North Peninsula Jewish Campus, and on the Leadership Council for Franklin & Marshall College. He received his Bachelor of Arts in Psychology from Franklin & Marshall College, Lancaster, PA and his Juris Doctorate from Georgetown Law School, Washington, DC.

    Sue Monhait, Advisory Board

    Both an entrepreneurial passion and the spirit of giving back run deep with Sue. She is currently the President/Owner of her second and third businesses, The Ribbon Print Company, and the host of podcast Gift Biz Unwrapped. The Ribbon Print Company provides equipment and consultation allowing businesses of all sizes to brand themselves and their products by offering customization through ribbon printing. And her podcast focuses on providing valuable insight into the gift industry.

    Sue has traveled extensively to such places as Africa, China, Peru, and India. “Seeing the plight of these people … you can’t help but feel drawn to help in some way. All we take for granted in our part of the world is a life and death struggle for many elsewhere.”

    Sue’s corporate experience consists of over 20 years in sales and strategic marketing working with businesses such as McDonalds, Pizza Hut, Osco Drug/Savon, and numerous smaller organizations. She is currently President of the Highland Park, IL Chamber of Commerce and a speaker at the National Gift Basket Convention.

    Sue's most recent endeavor is as host of Gift Biz Unwrapped, an audio podcast where listeners gain valuable insight into the gifting industry.